Little Doughliveries is an Australia-based company. My client's big idea was to create a trend-setting food truck experience, whether parked on the street or at an event, or making deliveries in style. He needed branding that would speak to a younger, hip clientele, whether it's a business professional popping in to grab a donut on their way home, a young couple out on the town looking for a unique date experience, or new parents hosting a baby shower. After diving deep into these user profiles, I began work on developing branding that was cute, trendy, and appealing, yet structural enough to give it necessary brand authority.
The round logo shown below also works perfectly as a sticker to spice up the packaging.
I wanted to incorporate a pattern to make the design pop a little bit more, so I created this minimal linear pattern out of doughnut shapes (seen in both the box and bag above). It also compliments the round logo well. Below is an additional graphic element which may be used as sticker or packaging detail.
